Gen Z on the Move: How Changing Demographics Are Shaping Multifamily Demand
The landscape of the multifamily market is undergoing a significant shift as Generation Z — the generation born between the mid-1990s and early 2010s — enters adulthood. This generation is poised to become the driving force behind rental demand, fueled by their population boom, economic realities, and distinct lifestyle preferences.
Gen Z is a larger generation than Millennials — the generatio...