Why Invest in Multifamily in Naples, FL?

Jul 21, 2026

Recognized by U.S. as the 9th fastest-growing city in the U.S. for 2023-2024.

Naples, Florida has been notable as a premier coastal lifestyle destination, located along the Gulf Coast. Highly recognized for its beaches, luxury neighborhoods, retail, restaurants, and employment centers, Naples stands out as a highly desirable yet difficult-to-enter multifamily market, due to increasing development restrictions, limited land availability, and growing barriers to new housing supply.

For investors seeking access to high-quality multifamily opportunities in markets with long-term renter demand, Bozeman presents a strong case. As part of Roers Companies’ Cross-Market Collective: Shore to Summit, the Naples opportunity is paired with Bozeman, MT, giving investors exposure to two distinct high-demand markets through one streamlined investment structure.

Housing Designed for a Mixed Income Market

The Naples development is designed to offer a blend of workforce and market-rate housing that cohesively serves a diverse resident base. This mixture helps meet a broad range of housing needs and contributes to a more inclusive, dynamic, and vibrant community.

Roers Cos. has created an attractive niche — a well-located, high-quality Roers Cos. community that benefits from Naples’ broader market strength while addressing a different housing need than nearby luxury-focused properties in Roers Cos.’ existing portfolio. In addition to Roers Cos.’ already established Naples locations, this development project aims to serve a distinct resident base seeking high-quality, attainable rental housing in a sought-after area. The surrounding area supports this community through a practical, labor-oriented profile driven by access to employment, transportation, retail, healthcare, and everyday services.

Appealing Tax and Living Conditions

Florida’s tax structure is in favor of business development and job creation. With no state personal income tax and a relatively low corporate tax, the area remains attractive to both businesses and residents looking for long-term advantages.

Naples continues to benefit from migration trends while maintaining its reputation as a safe and desirable community. In addition to being recognized as one of the fastest-growing cities in the U.S., Naples holds the distinction of being the safest place to live among the 150 largest metro areas-underscoring its appeal as both a dynamic and secure community.

These conditions are what support long-term population growth, demand for housing, and ultimately resident stability in the market.

Our Live Local Advantage

This project is positioned to benefit from Florida’s Live Local legislation, which allows qualifying housing on commercially zoned land by right and helps reduce traditional rezoning risk.

By incorporating rent-restricted units at 120% AMI, Roers Cos. can advance a much-needed rental community in a market where future multifamily approvals may become increasingly difficult. While many developers may have theoretical access to Live Local opportunities – few contain the internal infrastructure necessary to manage the ongoing compliance requirements effectively. Roers Cos.’ vertically integrated platform and extensive experience with income-restricted housing provide a meaningful competitive advantage. Through in-house compliance, legal, construction, marketing, and operational expertise, the team is positioned to support execution and help differentiate this opportunity.

Naples represents a rare opportunity in the multifamily investment sector. The area is supported by continued population growth, favorable tax conditions, and demand for long-term housing that support sustained renter demand. Roer Cos. Naples development is uniquely designed to address a gap in the market in a location that benefits from the broader strength of the Naples economy without directly competing with luxury coastal properties.

Through the Cross-Market Collective: Shore to Summit opportunity, investors gain exposure not only to Naples’ long-term growth, but also to a diversified investment strategy scaling two highly desirable and difficult-to-enter markets.

To learn more about Roers Cos.’ newest bundled opportunity, Shore to Summit, featuring multifamily developments in Bozeman, Montana and Naples, Florida, please contact your investor relations professional or contact the investor relations team here.

Date Published 7/21/2026

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